Why your logo should cost more than your lunch...

Why should a logo cost more than your lunch?

1. A logo is the very first impression people get of your company –
   Before a potential client even walks through your door, your logo is a  representation of your company. It can make a company appear large, small, serious, or professional…
2. A logo needs to be unique
   A logo should be designed specifically for your company. A cheap “generic logo” may not  reflect your company’s values. A cheap logo may also use clip art which could end up being used by another company.
3. A logo should look professional
   You wouldn’t take a potential new client to Taco Bell for lunch, in turn, this is what is being conveyed with a cheap logo. A logo should give your company a professional image, stand out above the competition.
4. A logo should reflect the time and thought gone in to designing it
   Some people don’t always realize the amount work that goes into a professionally designed logo:      
   • The research – even if the budget is quite small I research to find out who the company’s main competitors are and how they represent themselves.
   • The brainstorming of ideas
   • The many, many rough sketches
   • The 4 or 5 logo comps created